There is a lot of communication about the current role of Human Resource Management and about Training & Development. The link between HRM and Corporate training is not often discussed but extremely important for future success of companies in general and the success of HR in particular. Learning is not the learning of 10 years ago. Many changes have shaped learning and one of the most important of these is micro-learning. I am very pleased that I was able to gain a competent interviewee on the related issues.
Today I talk to Kate Udalova – Co-founder of 7taps Inc. – a Florida based Startup which offers a state of the art tool to generate microlearning courses easily. I met Kate first via Twitter and ask her for this interview. I would like to start by thanking her and would ask her to shortly introduce herself, before I start the interview.
Kate: 7taps is the way to create, share, and track engaging Instagram-style courses. It's a web-based SaaS platform created by an Instructional Designer, with the structure being intentionally engineered for the optimum microlearning experience. Our mission is to enable anyone to engage and grow their talents with courses created in minutes, making eLearning 100% accessible. Even a non-specialist can use 7taps, as it's wonderfully simple. Recently, a client texted me that she had created a course in just 15 minutes. It's exactly the feedback I've been waiting and working hard for!
Peter: 7taps promises higher engagement rates of learners. How can you achieve this?
Kate: On the fundamental level, employees need to have at least a basic interest in a subject to be engaged by the course. 7taps is not a magic bullet. However, it helps to deliver learning content in a way that resonates with today's learners, thus improving engagement and course completion rates. Here is the background for that:
- 7taps provides the smoothest learner experience ever. No passwords, no downloads, no sign-ins are required; courses are mobile-first but can be accessed from any device. I know from experience that when you need to train, say, 1,000 couriers, up to 10 percent may fail to download the mobile app. Just imagine: you have 100 employees with no idea how to communicate with the customer. That's why we've removed all the barriers to learning.
- 7taps employs the principle of microlearning. According to Omer Jomah, "The methods of microlearning are in line with the way that the learner's brain naturally takes in information so that the body does not get stressed-out" — and I couldn’t agree more. 7taps doesn't allow you to go "macro", there are built-in content limits. The courses are to be consumed in no more than 10 minutes.
- 7taps is backed up with the digital habits of modern learners. We look to the best tool digital media have thus far developed: Stories. It's a media format that's won over all social platforms. Even LinkedIn announced Stories to provide their users "a more human way of sharing". 7taps leverages this to achieve higher engagement rates.
|Example of 7taps course authoring|